Historically, developers have used penetration rates, or market shares, to estimate the demand for assisted living, but this approach falls short of understanding the full dynamic. 

Recent national data shows a remarkably high percentage of householders age 75 and over are without a mortgage. The numbers are even more interesting when you take into account regional variations...

In the past 25 years, incomes and wealth of seniors have risen dramatically. They buy better quality and they dine out more frequently. This has affected different markets in a number of interesting ways.